Social Media Resolutions for Agriculture in 2018

Here are my 2018 Resolutions for social media focusing on agriculture topics!

  • Build your tribe (or if you prefer, network, group, cadre, clique or bubble).
  • Break out of your tribe! Join another!
  • Invite non-agriculture people to organized tweetups like #AgChat.
  • Find new online conversations about food and food production that includes producers and consumers.
  • Listen.
  • Repeat important content on Twitter more than once!
  • Engage more with other people’s content (reply, like, share, quote, retweet, heart). 50% of online content should be this engagement!
  • Respect the voices and choices people make about food. Welcome the differences of opinion.
  • Don’t attack the attackers. Never have, never will.
  • Never ban terms like “science-based” or “research-based.”
  • Celebrate history & traditions, but…
  • Shine the spotlight on innovators and risk takers.
  • Encourage farmers to use their smartphones for at least one social media platform (preferably Twitter or Instagram).
  • Understand that audiences on Twitter, Facebook and Instagram are different! Therefore…
  • Reduce auto posts (posting once and populating platforms with the same content).
  • In real estate, the mantra is “location, location, location.” On social media it is “engage, engage, engage.”
  • Follow Cooperative Extension (#CoopExt) accounts and share their content. Vegan? Vegetarian? Organic? Traditional production? Biotech? Meat? Plant-based? Extension supports all aspects of food production and food safety with research-based resources. Whether you are a consumer or a producer, Extension offers unbiased information.
  • Put an end to the “fb.me” post. Don’t send people on Twitter to Facebook. They’re on Twitter because they don’t want to be on Facebook!
  • Blog regularly!
  • Befriend educators who are online. It could lead to in-person or virtual visits to classrooms, school job and science fairs! Credit to @cates_julie on Twitter for the idea!

Wishing everyone a happy and safe holiday and a prosperous 2018!

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