Here are my 2018 Resolutions for social media focusing on agriculture topics!
- Build your tribe (or if you prefer, network, group, cadre, clique or bubble).
- Break out of your tribe! Join another!
- Invite non-agriculture people to organized tweetups like #AgChat.
- Find new online conversations about food and food production that includes producers and consumers.
- Repeat important content on Twitter more than once!
- Engage more with other people’s content (reply, like, share, quote, retweet, heart). 50% of online content should be this engagement!
- Respect the voices and choices people make about food. Welcome the differences of opinion.
- Don’t attack the attackers. Never have, never will.
- Never ban terms like “science-based” or “research-based.”
- Celebrate history & traditions, but…
- Shine the spotlight on innovators and risk takers.
- Encourage farmers to use their smartphones for at least one social media platform (preferably Twitter or Instagram).
- Understand that audiences on Twitter, Facebook and Instagram are different! Therefore…
- Reduce auto posts (posting once and populating platforms with the same content).
- In real estate, the mantra is “location, location, location.” On social media it is “engage, engage, engage.”
- Follow Cooperative Extension (#CoopExt) accounts and share their content. Vegan? Vegetarian? Organic? Traditional production? Biotech? Meat? Plant-based? Extension supports all aspects of food production and food safety with research-based resources. Whether you are a consumer or a producer, Extension offers unbiased information.
- Put an end to the “fb.me” post. Don’t send people on Twitter to Facebook. They’re on Twitter because they don’t want to be on Facebook!
- Blog regularly!
- Befriend educators who are online. It could lead to in-person or virtual visits to classrooms, school job and science fairs! Credit to @cates_julie on Twitter for the idea!
Wishing everyone a happy and safe holiday and a prosperous 2018!